NON-PROFIT EVENTS

One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz. Effective storytelling is something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion. Nothing says, “This organization is worth your time and money” better than a satisfied supporter or volunteer who passionately believes that your organization is truly worth his time and money.

NON-PROFIT EVENTS

CALL TO ACTION

Most nonprofits have no staff photographer, nor do they utilize visual storytelling to their best advantage. It has been estimated that as much as 80 percent of nonprofits run websites with lackluster visuals. We find that many Non-Profits utilize professional marketers and publicist, but then turn around and employ an amateur or family member to do the photography. The benefits to nonprofits that use professional photographers are clear and definitely impact their call to action. Here are some staggering facts about modern photography: by the end of 2012, 300 million photos were being uploaded to Facebook each day; 10 percent of all the photos ever made in the 150-year history of photography were made last year. Not surprising, considering the explosion of digital media and social networking coupled with the science behind visual communication. Human beings are visual creatures from birth: we are visual learners before we are verbal learners, and we absorb new information six times better when pictures are included in the content.

One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz. Effective storytelling is something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion. Nothing says, “This organization is worth your time and money” better than a satisfied supporter or volunteer who passionately believes that your organization is truly worth his time and money.

The big question is how do you get people chatting? To boost your nonprofit brand’s buzzability, you have to give your brand evangelists something worth talking about beyond the latest direct mail drop or email blast. The RWM Team can offer solutions for your next call to action.

CONNECT WITH US ON SOCIAL MEDIA AND TELL US YOUR STORY.



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CONNECT WITH US ON SOCIAL MEDIA AND TELL US YOUR STORY.

NON-PROFIT EVENTS

CALL TO ACTION

Most nonprofits have no staff photographer, nor do they utilize visual storytelling to their best advantage. It has been estimated that as much as 80 percent of nonprofits run websites with lackluster visuals. We find that many Non-Profits utilize professional marketers and publicist, but then turn around and employ an amateur or family member to do the photography. The benefits to nonprofits that use professional photographers are clear and definitely impact their call to action. Here are some staggering facts about modern photography: by the end of 2012, 300 million photos were being uploaded to Facebook each day; 10 percent of all the photos ever made in the 150-year history of photography were made last year. Not surprising, considering the explosion of digital media and social networking coupled with the science behind visual communication. Human beings are visual creatures from birth: we are visual learners before we are verbal learners, and we absorb new information six times better when pictures are included in the content.

One of the best ways to stir up awareness and publicity for your nonprofit brand is to generate some buzz. Effective storytelling is something that spans both the online and the offline worlds, and can put your organization clearly on people’s radars in a very positive fashion. Nothing says, “This organization is worth your time and money” better than a satisfied supporter or volunteer who passionately believes that your organization is truly worth his time and money.

The big question is how do you get people chatting? To boost your nonprofit brand’s buzzability, you have to give your brand evangelists something worth talking about beyond the latest direct mail drop or email blast. The RWM Team can offer solutions for your next call to action.